Media Supply Chain
Leverage applications, advanced analytics, and our AI optimization engine to generate better media outcomes.
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Measurement
Create a comprehensive map of your entire
media operations with ease and precision.
Seamlessly integrate your operational data to unlock insights and actionable recommendations. Get a complete Scope 1-3 emissions profile, including all media activities, for a clearer path to sustainability.
Integrate the Cedara API to effortlessly import campaign emissions into your own platform. Leverage our powerful solutions to create innovative, sustainable green media products.
Seamless integrate your media data via API connections to unlock insights and actionable recommendations. Get a complete sustainability profile for a clear path towards higher efficiency to yield better results.
Leverage applications for advanced analytics, the Cedara AI engine, and the development of innovative media solutions.
Media analytics
Accurately measure all your campaigns using GMSF standards and leverage our advanced intelligence solutions. Bundle a sustainability strategy with your overall KPI goals to maximize ROI.
- Multi-channel measurement
- Industry and competitor benchmarks
- Comprehensive campaign data
- Sophisticated campaign planner
Procurement
Track and manage your entire supply chain seamlessly within a single interface. Our solution simplifies procurement for brands and agencies, streamlining data collection across all media vendors.
- Automated supply chain builder
- In-platform invitations and status tracking
- Create data collection requirements
- Secure data sharing and syncing
Optimize
Utilize our media solutions and AI engine to optimize your media campaigns and enhance performance.
- Detailed supplier and inventory analytics
- 3rd party API access
- Sustainability recommendations
- Enhance KPIs and sustainability goals
Supporting the following channels
Digital
Optimizing data centers, ad delivery, and digital assets to reduce carbon emissions.
Print
Using sustainable materials, eco-friendly inks, and efficient distribution to lower environmental impact.
TV
Reducing energy consumption in broadcasting and embracing greener production practices.
Out-of-Home
Implementing energy-efficient displays and sustainable sourcing for physical materials.
Radio
Cutting emissions through renewable energy use and digital transmission efficiencies.
Production
Prioritizing sustainable sourcing, low-impact shoots, and carbon-conscious workflows.
