Calculate Your Impression Intensity
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Provide Brands and Agencies with an Accurate Sustainability Profile of you Media
Current modeling from brands and agencies utilizes supply
chain emission estimations. These estimations can often have a negative impact on your business as it reflects incorrect data.
Take control of your data and obtain an exact profile of your
media operations. Easily share with media clients in a secure fashion as well as access our benchmarking solutions to see how you are performing vs the industry.
chain emission estimations. These estimations can often have a negative impact on your business as it reflects incorrect data.
Take control of your data and obtain an exact profile of your
media operations. Easily share with media clients in a secure fashion as well as access our benchmarking solutions to see how you are performing vs the industry.
What is Impression Intensity?
- Measure of how much CO2e is produced per unit of economic output
- Units of economic output can be tied to revenue or industry-specific metrics such as impressions
Reasons for Calculating Impression Intensities?
- Provides apples-to-apples comparison of companies of different sizes as well as across industry segments
- Allows to compare GHG emissions over time from previous time periods
- Compare performance against peers in the industry
- Compare efficiency and performance of supply chain vendors particularly against net zero progression
How is Impression Intensity Useful for Brands and Agencies?
- Brands and agencies currently use estimated data for much of their campaign emissions calculators. Having actual intensities enables them to update from estimates to actuals which leads to more accurate modeling and decision.
- Enables them to track your progress to net zero seamlessly.
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